Datsun plans a second innings with MPV and hatchbacks
Datsun which is Nissan Motor’s low cost offering is set for its second innings in India. The Japanese maker came out with Datsun as a low cost substitute for its cars which would have the same quality as Nissan’s vehicles. However, things didn’t go too well. But now, Datsun is back and it brings a bag full of goodies for everyone to enjoy.
According to the latest news making rounds, Datsun plans to launch a low cost hatchback on July 15th in Delhi. And by low cost, they mean really low cost as the model is likely to be placed in Rs 3-4 lakh bracket. The hatchback will be based on Nissan’s Micra which, in its own way, is good performing hatchback. Another hatchback is also likely to be released with a price tag of even lower value at Rs 2-3 lakh. The company also plans to launch a low cost MPV in its B-segment MPV category. The new MPV, when launched, would end up competing with bigger players of the segment such as Chevrolet Enjoy and Maruti Suzuki Ertiga. It’s likely to feature 1.5 liter K9K motor, also found in Nissan Micra and Sunny. The petrol variant may come with 3 cylinder, 1.2 liter motor for the entry level variant.
The news of these new launches is a part of strategy by the Japanese car maker to tap the most of Asian market. In Asia too, India is one of the biggest markets for the automotive country and it wouldn’t be surprising to see company launching India specific versions of its models. As of now, the new hatchbacks are likely to be released in India first, before anywhere else in the world. Nissan, as a whole, is dedicated to improving its performance in Indian market, especially since the company hasn’t been doing so well as far as sales figures are concerned. The company has reported a decline of 50% of its sales figures in March-April with 3,319 units being sold. Even models like Micra have suffered the brunt of poor sales as its export figures slid down to 36,996 in fiscal year 2013.
However, the officials at Nissan Motors are hopeful as the company plans to make several changes in its production and sales strategy, not to mention launching new models. Besides the new launches, company also plans to revamp several of its other models such as Nissan Sunny, Micra and Evalia MPV. Launching hardcore SUV Terrano, to compete with likes of EcoSport and Duster, is also part of this new campaign.
From the looks of it, the new strategy employed by Nissan aims to recapture all the segments of Indian automotive sector. Besides India, the new plan aims to include several other emerging markets such as Brazil and Russia.