Luxury Wars Ahead – Audi Q3 Takes on Mercedes A Class
India saw the launch of Mercedes Benz A class yesterday. At Rs 21.9 lakh, Mercedes Benz A class makes a new statement for luxury cars in India. One of the most talked about and awaited launches this year, A class has been launched following a vehement publicity campaign by the company. For lovers of luxury cars, a bigger engine at this pricing will be immensely good news.
However, all are not happy with this release, apparently. Audi India, one of the strongest competitors for the top spot in Indian luxury cars’ market followed the launch with news of its own launch. According to a tweet by Mr Perschke, head of Audi India, Audi Q3 crossover is available at a price of Rs 27 lakh as opposed to Mercedes A class with Rs 23 lakh price tag.
In a rather unprecedented move, Audi India’s Head took a direct take on Mercedes A class, insinuating Mercedes A class at Rs 21.9 lakh wouldn’t be such an obvious choice for buyers in this segment when they have the option of Audi Q3 crossover priced Rs 27 lakh.
This showcases the rather aggressive approach car makers are taking to capture most of the Indian market which, despite this year’s slowdown, is good for cars in luxury segment.
Mercedes Benz A class has been launched in two engine variants in India- 1.6 liter turbo petrol engine and 2.2 liter turbo diesel engine. Both the engines have good performance characteristics are 122Bhp-200Nm for the petrol variant and 109Bhp-250Nm for the diesel version. Audi Q3, on the other hand, is available in d.0 liter TDI Quattro diesel engine with 177PS-380Nm capacity. Petrol version of the car is currently not available in India but from talks, keeping in view its demand in Indian market, it might be launched soon. Both the cars come with seven speed transmission system.
With Mercedes Benz A class launch, competition in market of luxury cars definitely becomes a little more stiff. However, does this competition extend to include competitive pricing and how much that benefits Indian buyers is a story that will unfold in its own time.